Swedish Design Museum To Go has designed a backpack to discover Sweden.
From north to south and from east to west, this backpack will travel with you while you are traveling in Sweden . For the first time the** Swedish Design Museum** has designed** a portable exhibition** to enjoy the country in a more interactive and personal way.
“Swedish design is made to be used. To fully experience it, it is not enough to observe it. You need to feel it, smell it and touch it. While regular museums show their design objects in showcases, we put ours in backpacks”, they point out from the Swedish Design Museum website.
But,** what secrets does it hide and why is this exhibition different?** The backpack contains design objects that inspire experiences in four regions of the country and will be ready for collection this March at Umeå, Stockholm, Gothenburg and Malmö . Once used, it must be returned in the same condition and in the same place where it was collected.
With the backpack you will get to know Sweden in a more fun and personal way.
The swedish way of life , one of the most envied in the world and of which we have spoken on numerous occasions, expresses itself above all through design, but also in disciplines such as architecture, gastronomy or fashion. For that reason Visit Sweden has created this experience that encompasses all of them so that tourists can get to know Sweden in a more fun and complete way. **And since there is no object more traveler than a backpack, they have designed a specific one for the occasion. **
“Swedish Design Museum To Go It is not only a virtual experience, but the visitor will actually be able to use the objects that they will find in the backpack in order to create a real experience with them. We want the campaign to last all year and to continue for a long period of time”, says Jennie Skogsborn Missuna, director of experience at Visit Sweden.
What does the backpack contain?
A BACKPACK: 10 OBJECTS TO TRAVEL
The initiative** Swedish Design Museum To Go, which can be booked online,** contains around ten objects linked with each region . The backpack in question is already one of them: it is designed by Hege, Swedish bag manufacturer Sandqvist . The design is minimalist with a timeless look, and the interior is spacious with a capacity of up to 18 litres.** It's made from organic cotton and durable enough for all kinds of uses.
Then, what will you find in this portable exhibition? For example, imagine that the place where you are going to use the backpack is Stockholm . To get to know the region you will find the classic notebook Ordning & Reda , a Swedish company that manufactures and sells typically Scandinavian notebooks, for you to write down the reflections of your trip. also a bottle Blank stainless steel, to fill with coffee, water or infusions.
The Noy Road towel, Iris Hantverk's toilet brush and Delta's toiletry bag are intended for an excursion in Hellasgarden , an open-air sauna located 20 minutes from central Stockholm. While the notebook and the Audio Pro Add-on C3 , a Swedish brand of loudspeakers created in 1978, are designed for you to enjoy in the gardens of Bergius Botanic Garden.
“This quirky guide is especially created for the design-minded visitor,” says Jennie Skogsborn Missuna, Director of Experience at Visit Sweden. That is why each object will take you to a different place and will have a specific use.
You can reserve the traveling backpack for a week and can be booked here.
Let's go to Sweden!