Switzerland's first immersive art museum, MAAG Music & Arts AG of Zurich, has just opened its doors with a world premiere: Viva Frida Kahlo - Immersive Experience . a spectacular immersive staging on the life and work of the Mexican artist –the first outside of Mexico– which will be open to the public at the Lichthalle MAAG until January 2, 2022.
The Projektil artist collective It has taken two years to give shape to this exhibition, which is part of the celebrations for the 75th anniversary of diplomatic relations between Mexico and Switzerland and whose objective is to spread outside the Mexican borders both the artistic legacy of the painter and her life experiences.
Expressionism and technological surrealism.
On the circular route, in which the paintings are projected on a large scale, It is Frida herself (through a fictional voice) who is narrating –with a background soundtrack– the most important events of her life, encompassed under three different themes: the art of suffering, art instead of medicine Y In the shadow of her husband.
In Viva Frida Kahlo - Immersive Experience there will not be Two Fridas (one of her most representative paintings, which she painted when she was divorcing Diego Rivera), but hundreds of Fridas, in cloned and projected self-portraits on the walls, floors and elements of the Lichthalle MAAG, a former concert hall –occupied for a time by the Zurich Tonhalle Orchestra– converted into the first immersive museum in the alpine country.
The Lichthalle MAAG was formerly a concert hall.
“Pixels replace brush strokes and the focus on enlarged details, as well as animations and sound effects used properly, reveal new dimensions in the work of an artist”, they explain from the museum.
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