So life is much more beautiful
You know the feeling. It always appears when Friday afternoon arrives, in the first and most magical hour of the weekend, when everything is about to happen. It's that feeling that runs through your body, from your stomach to your smile, at the very moment your flight takes off and you head to a new destination. The same one that all of us who love to travel feel when we choose the next getaway, looking for the corners where life is more beautiful. Happiness and its proper name: 'hygge'.
The 'hygge' (pronounced something like hu-ga) holds the secret of the happiness of the Danes, and by extension, of the Nordic dream. Copenhagen and its neighbors Stockholm, Oslo, Helsinki and Reykjavik top all indices and reports on happiness and peace, and they have lit the fuse of a 'slow' movement that is now traveling the world as the perfect antidote to autumnal asthenia.
The days may be shorter and the temperatures may drop, but in Scandinavia happiness is an attitude. Hygge is well-being, it's enjoying simple things, it's a glass of milk before bed or a chat with your sister. It is the art of discovering all those little things that make our lives a more beautiful place.
Hygge is also sharing, it is being happy giving what you have to the people you love. This is confirmed by a study by the University of Lubeck (Germany) which demonstrates the direct relationship between generosity and happiness: ** #ShareHappiness as a way of life**.
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*Credits: La Vie est Belle L'Êclat L'eau de Parfum perfume by Lancôme, Zara sweater, Ikea rug, Mou clogs.
The Nordic happiness phenomenon swept last winter and in the summer gave the baton to another Scandinavian trend, the 'friluftsliv' , a name with a complicated pronunciation that alludes, however, to a very simple idea: enjoy life outdoors.
They have in common a 'conscious' and somewhat spiritual connection with the world around us, with interesting benefits on an emotional level. Now, in autumn, the relay seems to be in search of beauty as a natural pain reliever to improve our lives. 'Lagom': the Swedish concept for “neither too much nor too little”, the right measure, a mantra of moderation and naturalness. Less makeup and more life.
For all these reasons, the Nordic countries are the quintessential millenial destination: a cocktail of well-being, nature and low-speed, the perfect destination to discover the true meaning of autumn.
The Scandinavian remedy may not exist in a bottle, but it's worth traveling to find out. If you want 'hygge' you should organize yours to enjoy together these ten experiences that are not lived anywhere else in the world.