Cool hotel elevators: art that goes up and down
Elevator music as a concept . That soniquete they call music for calling it something. It's over. Elevators are now a space worthy of the most creative and artistic minds in the world. They are places where you spend time. From the reception to your room. And again. Until now lost places that are beginning to be exploited. Because everyone knows that they are the ideal places for the perfect selfie . If they also play good music, a painting, a video, a good mirror or even a photo booth, you have no choice but to do a whole session of selfies.
**THE STANDARD HIGH LINE, NEW YORK**
The precursors. In the coolest hotel in New York they had it all: the rooftop, the pool, the ballroom, the views... They just lacked art, more art and, since its inauguration, they decided to turn trips in their elevators into an ascent to heaven or a descent into hell . That was the concept of video art created by Marco Brambilla , called civilization . Later in Creation, you assisted in the ascent to one of the 18 floors to the creation of humanity, the big Bang . And our disappearance also in a great black hole. A philosophical elevator. One of those who fell in love with this installation was Kanye West, who immediately hired Brambilla to devise his 'Power' video clip.
civilization
Creation
**THE COSMOPOLITAN, LAS VEGAS**
In this sin city hotel , the elevators are an extension of the reception. Everything is covered with high-definition floor-to-ceiling screens on which the same work is projected. The last, Little Winter , were hypnotic scenes of a winter in miniature. It is already known that Las Vegas, in the absence of museums, has art galleries inside the casino hotels that they do not want you to leave.
With Little Winter you would be trapped for hours.
Making Little Winter from Mark Bashore on Vimeo.
** CLARIDGE'S FAENA HOUSE, MIAMI BEACH**
The Argentinian Alan Faena he is still involved in the construction of his ambitious Faena Arts District in Miami which, when finished, will consist of two hotels, several residential complexes and a museum. All of them will have an artistic common thread, all of them will serve to exhibit the art commissioned by the organization Faena Art . For now, one of the most interesting projects is the one they have titled Elevate, a program that will choose local artists to create works inside the small elevators of the Casa Claridge's hotel. Spaces that do not fit more than four people , that they must respect certain safety rules and that they only go up to a fourth floor . Three artists have participated so far: Cristina Lei Rodriguez , and its rock formations; Type he covered the walls with metal plates and filled them with magnets of all kinds of colors and shapes; Y Consuelo Castaneda he expanded the tiny space turning it into the baroque church of Santo Domingo in Chiapas.
Elevate, by Consuelo Castañeda
QT, SYDNEY
Let's applaud the QT hotel for its sense of humor and zero limits when it comes to decorating, and also for making elevator music cool. in theirs, They have placed sensors that know how many people there are at any given time and depending on the number of people, the music changes. For example, if only two people go, there is a good chance that it sounds romantic, but if four or five go, the elevator becomes a party that knows which floor it will end up on. In addition, the walls are also used for local artists.
MOXY HOTELS
The new chain Marriott destined for the generation millennial , of course, had to keep in mind the social networks and this tendency to portray and share experiences. For this reason, every corner of the 12 hotels that are going to open around the world throughout this year (from ** New Orleans , to Milan, London, Nashville or Berlin ** ) is designed for the young and social guest. Including elevators. The idea is to turn them into photo booths like the ones that have become fashionable at weddings in recent years. They will be full of all kinds of ridiculous accessories, but yes, you will have to put the camera.
*Extra: because elevators are also cool outside hotels: The exhibit at New York's new Whitney Museum in the Meatpacking District begins with its massive forklifts. According to its director, Adam D. Weinberg: “The idea was to have something that immediately gave you an idea of a place with its own identity, that was not just another generic museum”.
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