Knowing the commerce of Madrid through its advertising posters
The bakery where they sell that bread of the day kneaded just a few hours ago, the shoe store where you bought the first sneakers you wore to school, the grocery store where you don't know how but they manage to have everything, and always close by and seasonal before proximity and the season were fashionable… The exhibition It is sold here. Trade in Madrid through advertising posters (1870-1960) pays homage to all of them.
They have spent a lifetime there, they have made the personal treatment and the quality of its products flag to resist and survive large surfaces and massive home deliveries, his know-how has gotten us out of more than one jam and its facades They are part of our collective imagination. Also your billboards, the same ones that star in a sample that, throwing nostalgia, takes us on a journey through time, between 1870 and 1960, to see how commercial distribution has changed in the last century and a half.
Nostalgia mode on in this exhibition that is a tribute to those stores that have given (and give) life to our streets
The exhibition, which can be seen until next June 30 in the South Hall of Conde Duque, collect old billboards the Carlos Velasco collection and is organized through different thematic groups: household and drugstore, food, fashion and textiles, health and industry.
Well colored, with defined strokes and attention to detail, these posters bear the signature of artists such as Josep Renau, Federico Ribas, Pere Abarca or Manolo Prieto, among many others, and are a true journey through time through our memory to revive an era, the older ones, and discover it little by little, the younger ones.
"The sample claims the historical role of local and neighborhood commerce, highlighting the weight that these types of establishments have had in the evolution of society and in the configuration of our urban environment”, they explain from the Madrid City Council in a press release.
Address: Count Duke Center. South Room (Conde Duque street, 9 and 11) See map
Schedule: From Tuesday to Saturday, from 10:00 a.m. to 2:00 p.m. and from 5:30 p.m. to 9:00 p.m. Sundays and holidays, from 10:30 a.m. to 2:00 p.m.
Half price: Free entrance