Imagine the most exclusive club in London, the Chiltern Firehouse , to which only the creamiest of London society can enter. Going down the stairs, an impossible-to-explain smell fills everything. “What is this?” I ask hypnotized. "It's Azzie," Mercedes Carbonell, one of the club's lucky regulars, replies.
The transgressive Azzi Glasser is known for her revolutionary fragrances and her iconic client portfolio includes celebrities such as Johnny Depp, Helena Bonham Carter, Stephen Fry, Jude Law, Cindy Crawford, Kylie Minogue or designers like Bella Freud, Alexander McQueen and Nicole Farhi.
Perfumer Azzi Glasser.
After working in a mineral and perfume company and reaching the position of creative director at just 22 years old, she in 1999 she founds Agent Provocateur Parfum. Azzi's career was unstoppable, so much so that until 2011 the British Prime Minister at the time, David Cameron invites her to create Britain's perfume to boost trade and tourism before the Olympic date. But… what does a country smell like?
“After spending my childhood in India she missed running around barefoot and the monsoon rain. Of course Great Britain smells like rain on asphalt and that's what I wanted to highlight, because it reminded me of the rainy season in India and because everyone in England is very aware of whether it rains or not.
The successful businesswoman also makes signature fragrances for some of the world's best hotels, such as the Rosewood in Bangkok, The mandrakes in London, Lydmar (Sweden) and the Kimpton Fitzroy (United Kingdom), as well as the most elite clubs in the world such as Annabelle, Quo Vadis or the Chiltern Firehouse . "This place it smells of fun and glamour, old money, new money and long nights…”, Carbonell affirms referring to the latter.
The perfumer was inspired by the Chateau Marmont in L.A.
“When I was asked to create the custom fragrance for the Chiltern, I was inspired by the Chateau Marmont in Los Angeles and also The Mercer in New York. He wanted to capture London's British heritage and marry it with sophistication, sexiness and wealth. I have used black moss, leather, black tea, frankincense and myrrh oils or polished redwood and cedar woods. The smell of the Chiltern leaves no one indifferent”, The businesswoman tells us.
In 2015, she launched The Perfumer's Story at Harvey Nichols, collection that currently brings together fifteen aromas.
MOVIE PERFUMES
In addition to her private line, Azzie makes perfumes to order. The most curious thing?She, she not only designs fragrances for people, but also for movies and characters. “I have worked on numerous movie sets in the past and had the fabulous challenge of creating the essence of 'space' to celebrate the Space Odyssey as a tribute to Stanley Kubrick. She also tried to find the perfect fragrance to transport the actors into character. that they are interpreting at that moment”.
The select perfumes of Azzi Glasser.
So it was with Johnny Depp in Edward Scissorhands or Alice in Wonderland, where she recreated a perfume for the hatter that evoked tea cakes. Helena Bonham Carter is joined by a very close relationship. When the actress played Enid Blyton, Ella Azzie invented a talcum powder-evoking perfume for her face that immediately took her back to the 1950s, to the evil Bellatrix Lastrange (from the saga of Harry Potter), she devised a poisonous mix of foxglove, hemlock and belladonna. A toxic mix of bourbon and tobacco for Dr. Hoffman in Dark Shadows or a Chocolate Chili essence for the red queen in Alice Through the Looking Glass.
“I recently collaborated with Helena again for her role as Princess Margaret on the series The Crown. Thanks to the princess's son I knew that her perfume par excellence was Diorissimo. Since this fragrance has a new formula, I decided to recreate the original for Helena. Its aroma evokes the elegance of yesteryear and invites you to enjoy. There was no one to stop Princess Margaret."
Azzi Glasser, perfumer to the stars.
Azzie can create a personalized perfume for you, after a few sessions where she knows you, she captures your personality, your childhood memories and your style. The essence will be unique and there will be no one else in the world with this aroma. The low price? 15,000 pounds. Some people have even bequeathed the formula of this perfume to their successors.
If you are interested in the world of Azzie pay attention to the workshops that she organizes periodically where participants are invited to collaborate in the personalized experience of creating a perfume…
And as a climax, Azzie has informed Traveler about the essences that the stars carry:
Jude Law wears Mystere Vetivert; Kylie Minogue, Fever 54; FKA Twigs, Amber Molecule; Rita Ora Master Cedar; Orlando Bloom, C; Stephen Fry, Tuscan Suede, and Johnny Depp, Old Books.
Would you like to wear a unique and personal perfume? Talk to Azzi Glasser.