The Bald of the National Lottery
Prepare the pack of tissues because it will not be easy to continue reading without slipping a tear down the cheek . It's inevitable, the holly, the tinsel, the starry lights arrive, and it seems that we all turn on the emotional chip . If we normally tend to nostalgia at Christmas, this year we are more sensitive than a angora sweater.
Grandparents who do not see their grandchildren, children who return home from abroad, co-workers who are incredibly supportive, parents who realize that they are not giving them all the attention their children need... In short, feelings to the surface, stories in which you and I could see ourselves reflected at some point Y purposes of change . Advertising creatives appeal to all this when they design Christmas ads. It's not new, if not... you just have to review the most tearful Christmas ads in history.
IBERIA Christmas campaign
IBERIA
They are true masters of the "sniff". Every year they surprise us with some story, generally linked to family reunions and, normally, intergenerational.
The one from 2008 was that of a girl who, for her Cuban grandfather to see snow for the first time, she brought him a ball in a cooler.
In 2018, seven years later, the story of Antonino is remembered, a boy who was born on board a Malabo-Madrid flight, helped by a stewardess, who was made a godmother.
Pregnancy announcements, family plans, declarations of love... The 2019 announcement was the most groundbreaking, since, more than a sketch, it was an action that invited users to launch personalized messages from the air in real time . They were sent from the web and projected at a height of a thousand meters, next to the Barajas airport, to the excitement of the passengers who could read them from the windows.
Coke at Christmas
COKE
The global North American company par excellence chooses universal messages for Christmas, but also others designed for each of its local markets.
He doesn't skimp on creatives and always hits the spot, with the exact doses of tenderness and humor and very close to the moment.
This year's, The gift is you, when the company turns a century, is a clear reflection of the times we live in that goes straight to our hearts.
Of course " Santa" and the Coca Cola truck illuminated they put the branding part to the matter.
Justino, 2015 ad for the National Lottery
NATIONAL LOTTERY
Another one that never disappoints is the Christmas advertisement for the Christmas Lottery. The illusion, dreams, but also solidarity they are the recurring values that are repeated year after year, generally with a nostalgic tinge and a look to the past.
There is not a mythical announcement but several. "The one with the bald one", in 1999 (which returned in 2005 and makes a cameo in the last one), the one in 2013, with Monserrat Caballé, Marta Sánchez Bisbal and Raphael and of course the Justin , the cartoon night watchman in a mannequin factory whose colleagues keep a lottery ticket that wins. Awarded, and much, was this ad, considered a cult for advertisers and animation experts.
The Freixenet Bubbles
FREIXENET
Although in 2018 it renounced them in its advertising, Freixenet bubbles have accompanied us every New Year's Eve with the most sophisticated advertisements and with the expectation of what character or what strange couple would bring us that year surrounded by its mythical bubbles. Perhaps the one from 2017/2018 with Rirardo Darín was the most emotional.
They have participated in them from Liza Minelly in full splendor, in the first campaign, in 1977, to Rachel Welch toasting with Carta Nevada in 1985, through Kim Basinger in 1995, Shakira, Scorsesse... Sharon Stones and Antonio Banderas, Andy MacDowell and Nacho Duato, Don Johnson and Norma Duval, Christopher Reeve and Inés Sastre or Shirley Macllaine and Miguel Bosé.
The greatest display of media was at the turn of the millennium, an unparalleled moment to raise the glass, when the guest was the violinist Lorin Maazel.
the almond tree
ALMOND NOUGATS
Nougat is a seasonal product, that's why El Almendro everything is played for everything at Christmas. And it does so with a campaign that has been going on for decades and that has managed to make one of those jingles that we all know how to identify (Come back home come back...).
Although the argument is always the same, family member who is abroad and returns, which prodigal son , at parties for the commotion and excitement of the rest that receive him like mr marshall , the Return Home for Christmas has been evolving as families have done so and in the latest versions it has become more modern (also integrating new products). Modern is also its approach, which appeals more to what the nougat itself makes us feel than to the nougat itself. It's still working.
Hello I'm Edu, Merry Christmas
HELLO I'M EDU, MERRY CHRISTMAS
The ad went viral, but curiously enough, to this day, hardly anyone is able to associate it with the brand, Airtel. The piece in question, not so tearful, was about a boy with his impossible sweater who compulsively called all his relatives to congratulate him on Christmas. To all the mothers and grandmothers made them drool and all the Edus of Spain had those parties guaranteed fun.
Now, years later, we do cry, we look at it with nostalgia and even with affection , as we look at the phone from which it did. In 2018 Volkswagen made a wink with the slogan At Christmas do not call, go see them, in which the same child appeared (already a 28-year-old adult) who did not pick up the phone, but instead showed up at his father's house to give a Christmas surprise.
Ikea, always looking to make our lives easier
IKEA: FAMILIARIZED.
Almost everything Ikea does hits the spot (and never better said. Also its advertising, and the Christmas ads that defend that the potion of happiness is always in the simplest things. In this case they did not fail their essence and with a simple "Familiarized" game, some families were invited to answer some questions about themselves and about famous people.
Among the conclusions of the contest came to light how many times we spend time on things more superfluous than our own loved ones . The motto: Every day we have the opportunity to get to know the people around us better. In other words: less cell phones at the table and more talking to each other.
The previous year he had already done the same with his "Why we insist on giving children what they don't want", doing an experiment on what they would ask their parents for Christmas. The parents read the letters in which they required more attention and time, at length. And we all get infected.
Campofrío, Christmas campaign
CAMPOFRÍO: LET NOTHING TAKE AWAY OUR WAY OF ENJOYING LIFE
Santiago Segura, the two parts of Martes y Trece, Chiquito, Mingote, Flo... the most grandiose Spanish comedians of several generations come together with a good excuse: to pay homage to Gila. This is the argument of Campofrío's announcement in 2011, which in the midst of the economic crisis of 2007, brought tears to our eyes while claimed humor in our day to day as an antidote to discouragement . Today, some of them are no longer with us, but the message does not expire.