As beautiful as they are, they generate the need to add moments and activities to your life in which you can use them
Uses custom stamps who cultivates beauty and provokes it with every gesture, who gives details the place they deserve. The smell of ink, that small stain on the side of the hand, the feeling of capturing a story... They know a lot about all this in seala because, although as a brand they have just been born, they carry 40 years stuck in the engraving workshop.
The four decades in the workshop are carried out by Javier Durban Fenollosa , the voice of experience in this project, in which creativity and energy are provided by his daughter, Julia Durban Renau . A family synergy that you want to take advantage of the best of each generation.
They say that they make each seal as if it were the first, for the care and enthusiasm they put into each one. They do it by hand in Castellón, from handmade and committed to the environment.
Use personalized stamps who cultivates beauty and provokes it with every gesture, who gives details the place they deserve
Really committed, not lip service because it has become fashionable to be sustainable. Every detail counts and the improvements they introduce are designed so that their footprint in the environment is less and less.
“We decided to make only hand stamps, as they are much more durable. Our stamps, unlike the automatic ones that are made of plastic, are made of beech wood, a tree that is mainly found in the north of Spain and that reproduces quite easily”, explains Julia to Traveler.es.
Also, they just added ecological rubber some of them (Selloa Original), which gives them a useful life of about 10,000 uses; its wrappers are reusable and recyclable; their seals return to earth in the form of a seed from which new trees will grow and They donate part of the benefits of each purchase to collaborate with reforestation.
In seala three types of seals work: the aforementioned Original Stamp, a mixture of wooden handle and ecological rubber that make it perfect for leaving a mark on paper or fabric; the Seal Mud, that changes rubber for derlin to mark on ceramic thanks to its greater depth; and the seal sealing wax, in which the design is engraved in brass to seal on wax.
The Selloa Original are made of beech wood and ecological rubber
And all this personalized to suit the consumer, since It is the client who chooses the type of stamp, of course the design of what will be engraved on it, and the shape and size that they want. After making the payment on the web, send the information by email ([email protected]) and in several days you will receive the stamp, with that feeling of have something unique in your hands and recover the pleasure of small moments.
“We spend time on every product we make. We start by working on the client's design and adapting it to the real possibilities of a stamp for be able to engrave line by line on the rubber. Subsequently, the wood is worked to give it the necessary measure and is assembled manually. Machines will evolve, but hands will always be required to make our stamps”, sums up Julia.
All this work is carried out in Selloa's own engraving workshop. “This means having control of the entire process to offer the best quality. Our intention with Selloa is to create a brand that protect the tradition of engraving, with an artisanal and local manufacture in which time is dedicated to each product, ”she explains to Traveler.es.
They are made by hand, in an artisanal way and committed to the environment
Prices range between 20 and 50 euros. “It could be more because we do fully custom stamps and that means we do whatever size you need and the bigger the more expensive.”
Julia says, who is now more in charge of the user service part to make the client almost feel that she is in the workshop personalizing her stamp, which is really she sees herself in a few years taking over from her father so that this curious and lifelong work is not lost.
“The general thought is that quantity matters more than quality; but individual thought is not that because people appreciate and congratulate us for the work, people value that little detail a lot”, she ponders her.
She equates the moment of sealing with that of a small pleasure, like savoring a coffee or a mindfulness exercise that disconnects you from the world and concentrates you on doing something that you not only enjoy, but that has also been made solely and exclusively for you.
Javier Durbán Fenollosa and Julia Durbán Renau, creators of Selloa
Thus, want to bring this simple luxury to new audiences, separating it from its usual contexts so that it begins to be more present in everyday life and that people can enjoy it whenever they want.
They say in Selloa that they have succumbed to the charm of wood and traditional objects. We, for our part, we have succumbed to their stamps that, as beautiful as they are, generate the need to add moments and activities to your life in which you can use them.