What inspires us?
Pinterest is the social network of ideas . Specific, from over 175 billion ideas , launched by more than 250 million people that every month enter this giant board of inspiration to launch their ideas in the great sea that is the Internet.
And so, analyzing every ray and every noise in this infinite brainstorming, the social network launches its report pinterest100 , breaking down what hundred concepts we have repeated the most this year. That is to say: what eats away at us, what worries us, what we like, what inspires us, what we want to do, where we want to travel.
BUT HOW DO WE FIND THE TRENDS IN A SEA OF IDEAS?
The starting point for finding the trend is to ask yourself: "What are Pinterest users looking for?". "If searches for an idea get higher and higher each month, and that trajectory remains stable for 6 months or more, it officially becomes on a Pinterest trend ", reads the study of the house.
How will we travel in 2019?
The next step is to categorize those searches by topic. Thus, in the report we find tendencies of Travel, Health & Fitness, Hobbies & Interests, Celebrations, Food, Home & Decor, Men's Fashion, Women's Fashion, Beauty, and Parent & Child.
WHERE DO WE WANT TO TRAVEL
It is curious how a tool that serves to hunt for ideas and also to express them, has become not only the place to find inspiration for our next trip, but also in a complete guide for intrepid travelers.
From the platform they report that in 2019, travel lovers will turn to Pinterest to discover new ways to travel, "from atypical destinations to unusual (and more ecological) modes of transport," the report indicates.
Thus we find the ten main trends, which swing between environmentalism, sustainability and those unknown destinations, abandoned, in which we do not want to meet anyone and of which we only want their silence and tranquility.
TEN TRAVEL TRENDS ACCORDING TO PINTEREST
1.**Nobody's Islands**, i.e. a 179% increase in searches for less visited islands.
two. Unknown destination . We constantly search for the WOW effect, and that is why it increases searches for 192% surprise destinations.
3. Happy autumn . We love enchanted forests, the road and blanket, the fireplace, Netflix & Chill... and for this reason, searches for autumn landscapes have increased by 94%.
Four. Thermal waters . We know that you like pools and thermal destinations, as well as spas and dedicating yourself to a good getaway. Thus, searches for hot springs have risen by 32%.
5. abandoned castles. We are fans of abandoned places So much so that we've dedicated entire series to this gloomy subject (from Italian villas to lonely pianos to abandoned big destinations to nearby attractions). But especially, the castles have been able to with your curiosity, increasing a 142%.
6. Bus trips. How to get to these destinations? The means of transport concern us and occupy a large part of our searches. Specific, 32% more in the Bus Travel category.
7. Oh, River, River. Yes, Rio de Janeiro is positioned as the most successful new search with an increase of 142%.
8. Away from the madding crowd. Oh, the silence, the great wanted, the great disappeared. That is why we want to escape from the big cities (yes, just like we want to travel to Rio de Janeiro, we want it all). But it is very remarkable 276% increase in searches for trips to small cities.
9. Excursion on wheels. Buses and... bicycle! Sustainability, the great greenways and routes on two wheels can help us. That is why this year one of the new notable searches has been Bicycle excursions, which have increased by 64%.
10. Zero Waste Travel. The ecological footprint always present. We are especially happy about this trend, a 74% increase in searches for content with the words Zero Waste. This is the way, without a doubt.