The style of the most luxurious neighborhood in Seoul
Watch the video clip in question first. PSY has a great time humiliating a parallel universe of luxuries, horse riding, sports cars and tacky outfits. But true gangnam style has a much more sophisticated choreography based on these ingredients:
business epicenter In the 1980s, Gangnam was just one neighborhood out of so many in growing Seoul. Little by little, the economic activity of the city and, therefore, of all of Korea was concentrated in its enormous skyscrapers organized on the sides of the 3.7 kilometers that measure the Tehranno street . **Has a little bit of Times Square** because of the dazzling neon signs of international brands. It is often difficult to distinguish its stamp from that of any other Western metropolis, although in this case the occasional Korean letter can give a clue.
But it also **has something of Beverly Hills** since it is not a monothematic neighborhood dedicated to closing sales and businesses. It is also residential and is valued as one of the most expensive areas in all of Asia where apartment prices rarely drop below €600,000 (100 million pesetas!!). It bases its charm on this double life, since it is not about office blocks full of Starbucks, but also with some life, charm, alternative to plastic and fastfood chic.
PSY at the 2012 EMAs
expensive life In the shade of the aluminum sky, everything that can be expected from an exclusive neighborhood is crowded, but in Korea it is more exclusive and strange if possible . For example, it has the city's only big casino, Seven Luck, which is a magnet for gamblers and Chinese managers eager for rewarded gambling. It also saves your particular golden mile in Apgujeong-dong where prohibitive shop windows and sighs of envy follow one another The other current, oblivious to international brands and a fervent follower of the small designers and local 'cuckoos' is found in Garosugil . But don't be fooled by appearances, it's still expensive, expensive. Although it does not seem like anything from the other world, there is the largest shopping center in the country, the COEX Mall . This fact is significant because Koreans are not very given to spending Saturday afternoons dressed in a Decathlon tracksuit walking the waxed floors of large surfaces.
the han river Gangnam means south of the river, but the relevance of Han is not limited to its etymology alone. Despite having that unhealthy color of city rivers, the best of Gangnam society sail through its waters , which equate their status to meters in length. The beaches and the landscaped areas of the shore are also populated by good people who play sports, sunbathe or simply go for a run with all the equipment: iPhone in the arm with its indispensable app, shiny sneakers, ribbon in the hair and stoic gesture.
Beaches, garden areas... life in Seoul is also made in its river
korean bizarre The mixture of asian taste with money makes oriental peculiarities express themselves freely in the form of museums and 'bizarre' establishments. From the **theme park dedicated to Pucca** to the kimchi museum , the quintessential dish of this country that is shown here as quite an achievement. Better try it, right? As it could not be less, **it also has its Cat Café, the Cat Attic**, where people pay to pet fluffy crawlies . And yes, it looks like something normal.
The subway also has its one, since since scenes from Bourne Legacy on its platforms, an attempt has been made to elevate it to the category of tourist attraction. For those who are looking for a bit of authenticity among so many consumer products, they will always have a few kicks in the kukkiwon , authentic cradle of Taekwondo or find what remains of himself after so much consumerism in the Bongeunsa temple. Well, let the record show that not everything is so extreme , that Gangnam also has spaces for a universal public like the gigantic COEX Aquarium .
Kimchi Museum at COEX Mall
Bongeunsa Temple, relaxation after shopping
And at night... But what has really elevated this neighborhood to the altars of immeasurable waste has been its nightlife of delicate twenty-year-olds in miniskirts, DJs committed to the dancing cause and discos with the latest technologies aimed at infecting the public. Almost every corner opens the mouth of a garitazo in which the long queues and the monosyllabic doors are its facade at night. But don't be scared Come in and see, drink and dodge the invasive colored lasers in temples of the Korean night like Club Eden , the popper Club Ellui or the Answer , more alternative, which in Gangnam means that men wear 500 dollar t-shirts . But what the hell! If we have come this far, it is without counting the money, without looking at the wallet. So, you know, now it's time to pay a little attention to PSY and shout that "Eeeeeeeeeeeeh sexy lady!".
Life in Gagnam is done at night, from club to club