Everybody's got to live together
All the people got to understand
So, love your neighbor
Like you love your brother
Come on and join the band
We have to live together/ We all have to understand/ So love your neighbor /As you love your brother/Come and join the band. So say the lyrics of Love is All, a pop song composed in the 1970s by Roger Glover and Ronnie James Dio , which proclaims that “We must live together”. What better message for this time of year?
The luxury firm Cartier wishes to share the universal message of this warm and happy song during the Christmas holidays, the most important moment to gather, celebrate and pay tribute to the family, and for that has chosen it as the soundtrack of a homonymous film, Love is All.
shot in Paris, Los Angeles and Shanghai, the film celebrates the family in all its forms, and has managed to bring together for the first time several of the House's friends in a first-class casting, which includes Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang, and Maisie Williams.
Love is All is a choral film that represents the vision of a luxury house that celebrates universal and eternal love, and that wishes share it with joy and generosity. These twelve unique personalities inspire each other and unleash their energy and creativity through this joyous anthem, thereby manifesting the importance of artistic and cultural diversity for the vitality of a Maison like Cartier.
Annabelle Wallis in the Cartier film.
"Believe together we are stronger and more authentic is part of the Cartier philosophy, and that is why we have brought together this stimulating community of artists who live life in a spirit of celebration," says Arnaud Carrez, Executive Vice President and Chief Marketing Officer of Cartier International.
And he adds: "It would seem that, together, they defy gravity through the red Cartier case, that they have filled with joy”.
Troye Sivan in Cartier's 'Love is All'.
Directed by the british Charlotte Wales, young director and fashion photographer, known for her fresh and carefree approach, this film reflects one of Cartier's pillars: the belief that the uniqueness of each person is enriched with that of others and that these connections reinforce our talents.
We must think beyond the established canons and challenge the limits, this is the spirit of the firm and that is how it has wanted to convey it in this film, as well as overcoming obstacles and everything that slows down our lives or our desire to free our hearts.