Where are gastronomic trends going?
I like to explore the universe (so inane, so many times) of artistic trends. “The new”, what will come. Avant-garde, the front line of the battle — those who open paths.
These days it is easy to find excellent chronicles (**that of Marta Fernández Guadaño** or the usual touches of smell among the chronicles of Philippe Regol) of what has been this two thousand and fourteenth and the clues of what will come in the panorama Spanish and international cuisine. We already know the main lines – we have repeated them ad nauseam throughout this year: street food, downtown dishes, business chefs, “concept” restaurants, comfort food, kilometer 0, artisan bread or food trucks.
2014 has been an intense year. The post-avant-garde it has definitely established itself in our great restaurants; but in addition to the new Michelin Stars, Noma in the 50 Best , Muñoz in the new DiverXO and other openings more or less famous, this has been the year of reinventing concepts, of looking again at market cuisine and so many small changes behind which clues are hidden (essential) of how we will behave in the future in front of a table.
Chuchis and comfort food
I don't know if the model of the great restaurants and Haute Cuisine is definitively exhausted —but it is evident that every time (in the pages of the specialized gastronomic media and after the speeches of top chefs) there is less and less interest in new cooking techniques and more concepts. I guess it's a logical step: exhausted the fascination for the medium, we look again towards the message. Less how and more what.
Prophesying about what is to come always has some risk and jumps into the void —no matter how much one walks glued to the middle. So I propose a different game: sniffing trends not after the cook, but in the diner . What are foodies looking for? What are the most used search tags in social networks?
'Coffee', one of the most sought after trends
The 10 most relevant gastronomic hashtags on Instagram:
1.Yummy (yes, this corny is used to label pittance): 47,512,090 images.
2. Food porn: 42,711,142 images.
3.Coffee: 28,974,831 images.
4.Wine: 13,042,207 images.
5.Icecream: 12,931,884 images.
6.Foodie:12,856,736 images.
7.Tea: 12,013,905 images.
8. Pizza: 11,716,637 images.
9.Cheese: 8,007,166 images.
10.Cupcake: 6,395,296 images.
Beware of this small difference: Sherry: 67,407 images. Rioja: 66,522 images.
Creativity at the order of the pastry bag
The 10 most reblogged tags during 2014 on Tumblr : cake , pizza , vegan , chocolate , coffee , cookies , tea , ice cream , donuts and vegetarian .
The 5 most used hashtags on Twitter :
1.#Foodporn
2.#Nomnom (according to Urban Dictionary, the expression used by millennials to express that they love what they eat, with their mouths full).
3. #Vegetarian
4.#Snack
5.#Coffee
Curious, to say the least.
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