Gourmet pleasure with Stendhal syndrome
A new order marks the interior design of establishments around the world, the atmosphere created generates curiosity and some initial confusion in the customer, a pharmacy that looks like an art installation in Madrid , a "gourmet" product store that looks like cosmetics in Toronto and a cosmetics store that looks like an elixir store in San Francisco, the three spaces give us a clear vision of this trend of clean and simple line design.
The scrupulous order of the products, and their display in boxes or shelves, whether made of wood or very fine metal structures, provide a different entity to the articles, highlighting their packaging, design and typography, of the wrappers, the bottles, the jars and their contents.
FOR GOURMETS, IN TORONTO
The Burdifilek interior design studio of Canadians, Diego Burdi and Paul Filek, has developed the interior design for ** TA-ZE , a store for cooking enthusiasts and chefs**, who seek the best. The main product is the oil that comes from a cooperative dating back to 1915, the Union of Taris Olive and Olive Oil Cooperative, the brand represents 28,000 olive growers.
The design of the premises tries to emphasize the historical weight of the brand and the purity of the oil , the result is a space with a serene air, in which materials such as wood and marble arranged in the mosaic of the floor and counters have been used, the color white predominates. The bottles are framed on the wall by shelves that resemble the frame of a painting, although at all times what transcends in the environment is the pristine order.
THE PHARMACY OF THE AUSTRIAS, MADRID A pharmacy that has become a benchmark for innovation in the center of Madrid. Behind the project are the designers Cutu Mazuelos and Eva Prego -Stone Designs- , whose original idea was to create a new type of space that combined tradition and avant-garde. With elegance and some references to contemporary art, this pharmacy surprises us and allows us to understand that not everything is done yet.
Farmacia de los Austrias: the pharmacy - art installation
Medicines are arranged as if they were sculptures in brightly painted steel displays. Mayte Garbayo, the owner of the pharmacy, collaborated with the designers to achieve the goal of change the customer experience in this environment . Certain details have been important, such as the color range used in which blue and green predominate, with certain touches of color on the shelves, the hydraulic tile floor or the counter whose top is marble is a century old.
COSMETICS IN SAN FRANCISCO
The **organic cosmetics brand Aesop** is rolling out a new way of understanding retail spaces around the world, Dennis Paphitis, the founder, always fled from unique design of a franchise, each store opened in different countries is different and is made by different architects and interior designers.
This new one, recently opened in San Francisco, has the peculiarity of displaying an entire wall mounted with wooden packaging boxes that have been converted into shelves, inside, the characteristic dark containers with a white label are in perfect order, an alignment that gives them a certain mystery, as if they were elixirs or magical remedies . Not surprisingly, the architects of NOTHING , who have created this space and that of the future store in Manhattan, have been based on the ancient laboratories of alchemists and apothecaries of the early twentieth century.
In this new order of international design, we can find some reminiscences of the artist Joseph Cornell , who presented in 1943 a small cabinet with bottles on the shelves in the work called "Pharmacy", and even the installations of Damien Hirst at the Tate Modern in London. By taking medicines out of their context and exhibiting them in a museum, they become a metaphor for the futility of life, according to the artist himself.
But in these innovative interior designs seen in Madrid, San Francisco and Toronto, reality dominates over the idea of art: no matter how aesthetic the layout of the products on display, their functionality prevails.
Fillmore street showing off cosmetics