The map of your life is drawn in these small shops
that bar that brings together everything you like (namely, torreznos, potato omelette and croquettes); that bar in which you have fixed the world over and over again; the shoemaker that has made your favorite boots have more lives than a cat; your bookstore, to which you owe so many hours of enjoyment thanks to those recommendations with which he never fails; the barber shop in which they gave you the makeover that has earned you so many matches on Tinder; the hardware store that with his advice he has managed to make you believe that you are a handyman; that gym in which they managed to get you hooked on the sport...
The map of your life is drawn in those small shops. We will come back. We will return to all of them, who with their daily bustle filled the sidewalks of our cities. But, for this, to return, we need them to resist, not like the rush that the song says; but as what they are: the shops and stores that make up our neighborhoods.
Your bookstore, to which you owe so many hours of enjoyment thanks to those recommendations with which it never fails
To help “when all this happens” these small businesses closed during the Covid-19 crisis can raise their blinds again. #We are open, a campaign that brings together on its website all those solutions that are already working so that these businesses can improve their liquidity receiving money in advance from those customers who want and can pay now for a service that they will enjoy later.
“The main help for this type of business has to come through public aid. to allow them to endure during this closure suffering the minimum possible consequences. But I think that On a small scale, we can do a lot by giving them a little financial support or by advancing our purchases so that they have a little more liquidity. during these weeks or months”, explains to Traveler.es Christian Rojo, one of the creators of this initiative behind which are Descubierta.com, the strategic consultancy Recúbica, the digital project incubator Portium and CoverManager.
“On an economic level it is clear that it will be a help, more or less small, but I almost consider it more important that they can feel our love and that they know that we will continue to be there when all this happens”, he reflects.
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of this affection towards these businesses that are part of our lives and concern for their future #WeAreOpen emerged. Different professionals in the digital sector began looking for ideas to help them during the closure.
“In that search we began to see different initiatives and platforms that were being launched or redesigned to respond to the problem. So we slightly changed the approach and decided to become a meeting place for all these platforms and for small businesses”, Red account.
And it is that #WeAreAbiertos is becoming that point at which go as a consumer, to find the initiatives that are being created; and as a business, in search of information through the form that they put at your disposal.
“We are receiving information from businesses of all kinds to being able to guide them with different solutions available to them and see if there is still any gap or need that is not being covered (…) Businesses can write to us to ask for guidance if they are not clear about which initiative best fits their circumstances, ”he indicates.
All this at no cost. Because #WeAreAbiertos is a solidarity project in which it is already possible to find six platforms with the different solutions they propose (also free of charge, except for certain commissions in the payment gateways).
Do you know who you'll have the first coffee with when all this happens?
It is the case of #YoRegaloCuarencena, of CoverManager, a technology company focused on booking management, which has created a website where bars and restaurants can sell gift vouchers that customers can redeem in establishments once they reopen their doors.
Managed to all bars and restaurants nationwide, The idea is that these establishments can generate income while they are closed to assume those expenses that they have to continue to face.
Italian, Japanese, Spanish, vegan, Indian, Mexican cuisine… In Madrid, Barcelona, Santiago de Compostela, Valencia, Córdoba… #YoRegaloCuarencena was born on March 25 with 350 restaurants. “In less than a week we have gone from 350 to 500 restaurants associated with the initiative. Hopefully there will be more in the coming days, every bar and restaurant has a place, ”José Antonio Pérez, general manager of CoverManager, explains to Traveler.es.
He assures that during the first days after the launch they have already achieved raise several thousand euros. “There are some restaurants that have sold more than 50 gift vouchers in these first days”, although he insists on the fact that “the hospitality sector is going to be one of the most economically affected after this period and it is in our hands help them so that when they reopen their doors they leave as reinforced as possible”.
Woe to you, bars, when the beers return on your terraces
Escape Rooms, language courses, beauty packages, yoga practices, physiotherapy sessions... Same approach, but extensible to any type of business, is what it offers #When we'll return , another of the initiatives attached to #WeAreAbiertos that, with its intermediation, wants to contribute "to 'flatten the curve' of the losses derived from Covid-19", they write on their website.
Behind this marketplace is a group of co-workers from the company Igeneris. "Our work is based on the design and implementation of innovative business models, it can be said that, If there is one thing we know how to do, it is to get ideas forward, and that is how DondeVolvamos was born” , tells Traveler.es Claudia García Cachero, spokesperson for DondeVolvamos.
Two days were enough, the first of the quarantine, to start it up. “We did not know how long the isolation measures were going to last, but it was clear that the collateral damage was going to be noticed from day one. In one weekend we managed to get the platform off the ground and start uploading the first business plans”.
Although the number of plans increases daily, They currently have about 200 available on their website, from where it is enough to add to the cart and buy to get one of them.
We will put our boots back on your tables
“The reception has been incredible from day one. If we have been able to verify something, it is that people want to help and any way that facilitates this action is welcome. The platform already has more than 50,000 visits, we receive approximately 5,000 visits a day and we have raised more than 40,000 euros for business”.
And since this is about weaving a network, solidarity, generosity, care and gratitude, in #WhenWeVolvamos they keep health personnel very much in mind. For this reason, they have also created the Thank a Doctor initiative. “We are all aware of the effort that health personnel are making these days, that is why we wanted to give people the opportunity to show them your appreciation with a small gesture” Claudia says.
This gesture involves giving away the purchased plan to health personnel. "The vouchers that we collect will be distributed among the hospitals of the Community of Madrid."
In addition, in #WeAreOpen we can find other initiatives such as Adopt a bar, Manualli Market, I buy with coconut and I for you. You for me.
Until we see these signs again, maybe there's something we can do