always have to come back
It's talking about summer and untying Pandora's box of memories. Because summer vacations evoke remnants of memory such as castles in the sand, fleeting and intense friendships, adventures through a new universe to discover and even first love. Everything rhymes with catchy songs, sunsets as impressionistic as they are impressive, and with flavors that, from time to time, return to the palate. Hence, coming back is a necessary pleasure, no matter how old you are, since the factory of moments that are these days and nights is renewed and never stops.
The data corroborates that returning to the place where you have been happy is the preferred option for many travelers. According to figures provided by various hotel companies, more than 40% of customers repeat in search of familiarity, services and news that establishments offer each season. When the focus is fixed on the target, the percentage fires: up to 85% of European vacationers choose the same country and, according to statistics from the Spanish State Department, up to 80% of the tourists who come to this country repeat over and over again. It is clear: happiness hooks.
A cocktail at the best time can be an indelible memory
But why do we go back? First of all, there are the psychological reasons. Memories not only stimulate, but also evoke self, help to get to know each other better and, therefore, to detect the stimuli that make you happy in order to direct your life in that direction. Then there is also the concept of familiarity, of returning to a territory that is known and with which unique and renewable links are established. Because knowing a place increases the feeling of comfort and eliminates that uncertainty that sometimes bothers when traveling. And, finally, because the connection with these destinations and spaces makes it necessary to return for more, to increase the inner microcosm that is traced with the experiences that are lived there.
Iberostar has understood very well what it means to return to a place where you were happy, and for this reason they have launched a contest where he offers all his followers the option to return to the place where they have been extremely happy. To do this, you just have to upload a photo or a short video (maximum 30 seconds) in which that place is told #where you want to go back The winner's reward is, how could it be otherwise, return to any of those Iberostar destinations that, in a certain way, changed his life, shaped his past and will move his future.